Group Manager, Lifecycle Marketing

Amsterdam, Noord-Holland, Netherlands

€ 40.000 - 60.000

Lifecycle Marketing is part of the overarching Growth Marketing function and partners and collaborates closely with multiple functions across the organization: Brand, Product and Revenue Marketing, Core and Growth Product, Analytics, and Customer Experience.

Lifecycle Marketing is influential in defining and driving the user communication strategy and is impacting the business, using a combination of analytical skills, creativity, and customer insight to craft and implement programs that result in measurable adoption, engagement, and revenue growth.

About the Role In this role, you will have the opportunity to help build and scale the best-in-class Lifecycle programs in the PLG B2B SaaS and impact Miro business growth by improving user activation, product adoption, engagement, and retention through nurturing, targeted, and triggered communications and marketing campaigns.

We are looking for someone to join our Growth Marketing team who can research and use data to understand user lifecycle stages and build strong communication strategies to provide a smooth and personalized experience for Miro users that drives business growth.

This is an outstanding opportunity to join a fast-growing team, work cross-functionally, and leave your mark as the team scales up. We’re looking for a senior individual contributor who can own both strategy and execution.

What you’ll do Lead and coach a dynamic team of Lifecycle Marketing Managers within a fast paced, high-growth organization

Build a sustainable, scalable, repeatable engine of growth levers through marketing and transactional communications that will help drive business growth across the user and customer lifecycle

Operationalize and scale how we develop, run, and analyze our lifecycle experiments and evergreen campaigns, with the proven incremental impact on business

Work closely with the Growth Product, PMM, Analytics, and GTM teams to develop and execute strategies and campaigns that drive activation, adoption and retention

Contribute and drive Miro’s culture of experimentation, collaboration, shared learning, and impact on business

What you’ll need 6+ years of experience in business consultancy / marketing and 2-3 years of managing a team of 3 or more people

Understanding of SaaS business models and funnels, particularly PLG motion, growth loops, product-led sales, with proven ability to drive efficient business growth through those strategies

Understanding of marketing and communication channels like email, in-app messaging, content strategies, and omni-channel campaigns is a huge advantage

Excellent analytical skills and user-centricity - able to dig into how our product and business work through metrics and complex data, testing, and user insights, and turn them into actionable strategies

Strong experience with both marketing and transactional communications across the whole user journey, deep understanding of Lifecycle best practices is a plus

Growth mindset and a strong sense of ownership - you can lead through ambiguity, dig into the details to solve, deliver towards your team’s commitments and make appropriate trade-offs

Collaborative approach to work and ability to build relationships with a diverse set of stakeholders

Emotionally intelligent leader with strong work ethic, and desire to achieve excellence, proven experience of leading high performing teams

What's in it for you Competitive equity package

Medical insurance coverage

Lunch, snacks and drinks provided in the office

Wellbeing benefit and WFH equipment allowance

Annual learning and development allowance to grow your skills and career

Travel allowance for your commute

Opportunity to work for a globally diverse team

Inspiring workplace in the heart of Amsterdam

About Miro Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 60M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,800 employees in 12 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in , and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

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