CRM Marketing Assistant

Amsterdam, Noord-Holland, Netherlands

€ 40.000 - 60.000

bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe.

We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we’ve delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.

Our vision is to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination.

️ Digital Marketing @ Bloom & Wild Group

Our Digital Marketing team is responsible for driving sustainable growth in each of our markets, by delivering innovative, creative and measurable digital campaigns. Our CRM team sits within Digital Marketing, and we focus on relationship building and increasing customer loyalty via highly targeted, personalised and innovative marketing campaigns. We aim to drive frequency and reactivation across the customer lifecycle, and use a combination of email, push notification and digital marketing initiatives to support customer engagement and lifetime value. In doing so, we collaborate with many teams across the business, including Brand and Creative, Commercial, Data, and Product teams.

️ What you will be doing:

We’re looking for a (senior) associate to join our CRM & Loyalty team, and look after the CRM programmes for bloomon subscription & e-commerce customers. You’ll work on delivering world-class campaigns and are excited by the challenge of retaining and reactivating our customers in order to drive lifetime value (LTV).

Based in our Amsterdam office at least 1 day each week, responsibilities will include: Building CRM campaigns for subscriptions & e-commerce across all channels, including email, push, and in-app messages, as well as testing new channels like SMS and direct mail

Monitor growth, reactivation, and churn metrics, and proactively come up with campaign initiatives to reach and exceed targets for our subscription customer base

Newsletter planning, including feeding into the testing plan & execution for inactive subscription customers

Liaise with the design, product, and data teams to prioritise lifecycle marketing initiatives for subscription customers

Report on key performance metrics to the wider team in monthly meetings

Analyse A/B test results and provide actionable insights and recommendations

Manage the campaign creation process, ensuring workflows are kept up to date with the most recent status so the team has excellent visibility on progress

Discount and tracking code creation in our content management system.

You’ll love this role if you… Are passionate about CRM marketing, data, and understanding customers!

Some email marketing or HTML experience would be an advantage, but it is not essential

Fluent in English and Dutch

You care about the detail - you are methodical and precise, and deliver a consistently high standard

A data-driven decision maker - you love to understand the data and derive insights

Proactive - you take responsibility and initiative to get things done, are willing to roll up your sleeves to get stuck in

Organised - you take a thoughtful approach to planning and prioritising your work

Have a collaborative style that enables you to work with a range of different people and teams.

These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.

Belonging at Bloom & Wild Group

We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.

Our ways of working

We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:

Lead change for good: we have the guts to try new things and step up to do what matters most

Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas

Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference

Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other

We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.

(Some of) The good stuff

To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.

Work that works for you

- Flexible working (core hours from 10-4pm)

- Work Abroad for up to 30 days each year

- Share in our success with a choice to take equity options from day 1

- 1 day per year to volunteer on a project that’s close to your heart

- We’ll support your commute to our office and site locations. Depending on your journey to work, this may include a Swapfiets, an NS business card or expense reimbursement

- Phone allowance

Time off

- 24 vacation days and an option to buy an extra 5 each year

- Happiness days (1 extra day each quarter for your personal ‘me time’)

- 1 celebration day per year, to celebrate a holiday that’s important to you

- Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar

Health and wellbeing

- Mental health support through Open Up, including access to online therapy sessions

- Allies and champions groups

- Mental Health First Aiders and awareness training for our managers

- In person and virtual yoga every week

- Our office kitchen is stocked with healthy drinks and snacks to keep you going

- Workplace pension contributions

Growth & Development

- A flexible training framework for every stage of your career development through our Bloom & Learn programme

- Internal & external Speaker Sessions on a variety of different inspirational topics.

Moments that matter

- We love having lunch together! We offer daily fresh and healthy lunch options at our locations in Amsterdam and Amstelveen,

- A BBQ-worthy rooftop terrace (Amsterdam HQ)

- Social & wellbeing monthly calendar

- We love to celebrate birthdays, anniversaries and other important milestones!

- Summer and End of Year events, team lunches and post-peak celebrations

- Irresistible discounts on our products, blooms & subscriptions!

???????? Getting hired

We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.

The majority of our interview process will take place remotely via video. This will involve an initial chat with….

We believe in leading change for good , so do let us know if there’s anything we can do to support your application process. Also, if you have any feedback, please help us to improve our candidate experience by sharing (anonymously) here .

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